INVENTORY MANAGEMENT

Vehicle inventory merchandising is arguably THE most important aspect of your online marketing strategy.  Why is it that managing vehicle inventory is often where car dealerships choose to cut corners?   Are you truly marketing your vehicles or just taking pictures of cars?  For over a decade, we have been using our expertise to help dealers more effectively market vehicles online.

HIGH QUALITY VEHICLE PHOTOGRAPHY

High-quality photos sell more cars.  Put simply, if you have the same car at the same price as another dealer down the street and those two listings come up side-by-side on an advertising site, which listing is getting clicked first?  The one with the better, more engaging photo obviously.  How are your current photos?  Scrolling through your website listings, are they consistent?  Are you getting actual photos of your cars online quickly? Are you using your images to market the high-value options? Don’t forget, new car photos are as important as used car photos. We have over a decade of experience helping dealers merchandise their vehicles.

Live Walkaround Video

Take Video to the next level with actual live video walk-around of your vehicle on the lot.  Our inventory specialists will keep your inventory videos up to date with engaging video footage.

 

Interactive 360 Spin

Give your prospect to do a “walkaround” of the vehicle right from home.  Engage prospects to take the next step and convert to leads.

Add 360 Spin and give your prospect the feeling of being right there on the lot.

WINDOW LABELS

As part of our on the lot inventory service, we provide the FTC buyers guide to fulfill the legal requirement as well as a detailed and informative list of options and selling points for that vehicle on the window sticker.  This helps your salesperson better demo a car as well as marketing to those car shoppers walking the lot after hours.

Addendum Window Labels

Are you currenty adding additional options or equipment to your vehicles that requires an addendum?  We are able to help print and apply addendums to new or pre-owned vehicles.

We have both interior and exterior labels printed and placed on vehicle windows as part of the vehicle photo process.  Contact us today to find out more about how this might work for your dealership. 

 

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How does your merchandising stack up?

Contact us for your free inventory evaluation report.